Jo Duran brings over 20 years of B2B and B2C experience with Fortune 500 companies. A true 'roll-up-your-sleeves' teammate, she offers a wealth of knowledge and a diverse skill set to any team or project. Self-taught in all software, Jo is both a traditional and digital marketing professional who is committed to lifelong learning. She continuously seeks to expand her expertise, learning both independently and from others. Jo is also passionate about mentoring team members, interns, and clients. Currently, she's diving into 3D printing, AI, ChatGPT, and the latest tech platforms to help clients' brands grow.
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Black Bear 3D is a family-run startup founded in 2024, specializing in creative 3D-printed products. This husband-and-wife duo combines their passion for 3D design with advanced technology to bring their ideas to life.
The husband, a technology leader and problem solver, brings years of experience in IT leadership and software engineering. He applies his expertise to produce 3D products efficiently while keeping production costs low.
The wife manages the website, inventory, events, and social media. Together, they sought guidance from Jo, who has mentored them in website development, social media strategies, marketing, photography, creativity, and promotions.
Beyond practical advice, Jo encourages them to adopt a limitless mindset—one that keeps them focused on their goals and excited about the entrepreneurial journey. Her guidance has helped them stay on track, embracing challenges with enthusiasm and confidence.
The coaching they’ve received has been pivotal in helping Black Bear 3D get off the ground and grow. Jo takes great pride in the duo’s continued success and their expansion into neighboring states.
BambuLab_BlackBear3D.MOVIt’s all about the hustle, but make it fun. And that’s exactly how this crew rolls—passion-driven, fun-focused, and always ready to crush it!
Black Bear 3D | Bambu Lab — It’s not work if you love what you’re doing, and this family-run start-up is living proof of that mantra. Every day is an adventure, buzzing with fresh, exciting projects that fuel creativity. Think of it like a jam session—everyone riffing off each other and bringing their best ideas to the table. It’s not just about getting the job done; it’s about making the process feel alive and vibrant. Whether they’re cracking a tough problem or thinking completely outside the box, the energy is palpable. This team doesn’t just work together—they vibe together. And it’s clear: when you love what you do, it’s not work at all.
New England Newspapers, Inc. (NENI), publisher of the Berkshire Eagle, Berkshire Business Journal, and The B Magazine, aimed to elevate marketing services for local business owners in MA, NY, CT, and beyond by launching a full-stack digital agency.
Role: Jo led the design and development of the agency's website and collaborated with a designer to launch a comprehensive campaign promoting Talon Media. From concept to launch, Jo played a key role in working with stakeholders and also encouraged Talon to adopt Cloud Campaign for social media management.
Dow Performance Silicones (DPS) business units, including mobility, electronics, 5G, immersion cooling, sustainability, lighting, and adhesives, relied on AH&M Inc. for public relations, event, and media management. Jo played a key role in adding services such as digital creative, landing page design and development, social media, and email marketing. She helped launch DPS's webinar program and managed content development for both paid and earned media. Over the years, while collaborating with stakeholders in North America, Europe, and Asia, Jo significantly increased earned media compared to previous years and helped the DPS team transition to include social media.
As the account manager for Dow Performance Silicones, Jo led public relations, content development, and media services, managing both paid and earned media efforts. She collaborated closely with clients across North America, Europe, and Asia.
Jo provided art direction and UX/UI design for Dow's MEMS Sensors and Actuators landing page. She created video storyboards and collaborated with Dow's studios to produce final social and landing page videos, product sheets, lead forms, and social media posts.
Increased online engagement and earned media, earning positive annual 'report cards' from stakeholders.
Expanded agency services to include designing landing pages, social media and overseas support.
Boosted stakeholder trust, securing additional projects for the agency.
KB Toys • KB Clubhouse
KB Toys • KB Clubhouse
Partnered with Agency180 to launch KB Clubhouse and grew the brand’s loyalty program to 140K+ members in just six months as the DM & CRM Manager for the historic toy store chain.
Michaels Arts & Crafts
Michaels Arts & Crafts
Created and launched the original Kid's Club loyalty program. Managed the production of educational content for craft projects and grew membership to 140K+ in six months. Opened 100 stores annually for five years, while launching and managing the Michaels TV show. Additionally, grew new stores a year ahead of plan as the National Chain's New Market Development Manager from 1989 to 1994.
LaunchAgency.com is a creative agency working with regional, national, and international brands across CPG, automotive, retail, restaurants, entertainment venues, tourism, and healthcare. Jo was part of the client services team, responsible for print production, art buying, and trafficking. Jo wore many hats to keep things running smoothly.
Launch's original six-member team evolved from Launch Partnership to Launch Agency. Within a year of transitioning from Temerlin McClain, the agency doubled in size. Motivated by this growth, Jo helped lead the move to a larger space in just two and a half days to accommodate new team members. She was with Launch from 2003 to 2007—a bittersweet goodbye to a great agency and team.
Client list included: aa.com, match.com, hotels.com, pizzainn.com, and parkplace.com, among other top-tier clients.
RocketRed
RocketRed
AMD|AMDOCS|DARLING HOMES|HANWHA SURFACES
Rocket Red's principal and ECD, Gayden Day, led a wide range of industries, including oil and gas, aerospace, automotive, defense, technology, real estate, healthcare, retail, hospitality, government, fashion, education, finance, and more. As an account manager, Jo provided comprehensive advertising, marketing services, digital campaigns, and event management, including for major events like the Consumer Electronics Show (CES).
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